Magnet marketing : the ultimate strategy for attracting and holding customers

Bibliographic Details
Main Authors: Graham, John R. [ (John Rushton)] , 1931- (Author), Bennett, Steven J. , 1951- (Author)
Format: Book
Published: New York : John Wiley , c1991
Subjects:
Description
Physical Description:xiv, 242 p. ; ; 24 cm.
Bibliography:Includes index
ISBN:0471526487 ,