rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Making niche marketing work
    sub title: how to grow bigger by acting smaller
  name:
    name part: Linneman, Robert E.
    name part: 1928-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Stanton, John L.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: New York
    publisher: McGraw-Hill
    date issued: c1991
    issuance: monographic
  physical description:
    form: print
    extent: xii, 260 p. : ill. ; ; 24 cm.
  note: Robert E. Linneman, John L. Stanton, Jr.
  note: Includes bibliographical references (p. 249-255) and index
  subject:
    topic: Market segmentation
  subject:
    topic: Marketing research
  identifier: 0070379548
  record info:
    record creation date: 021119
    record change date: 20180220093000.0
    record identifier: 0000011397