Making niche marketing work how to grow bigger by acting smaller

Bibliographic Details
Main Authors: Linneman, Robert E. 1928- (Author), Stanton, John L. (Author)
Format: Book
Published: New York McGraw-Hill c1991
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011397
008 021119n
020 |a 0070379548 
090 0 0 |a HF5415.127  |b .L56 1991 
100 0 |a Linneman, Robert E.  |d 1928-  |e author 
245 0 0 |a Making niche marketing work   |b how to grow bigger by acting smaller   |c Robert E. Linneman, John L. Stanton, Jr. 
260 2 |a New York   |b McGraw-Hill  |c c1991 
300 |a xii, 260 p.   |b ill. ;  |c 24 cm. 
650 0 |a Market segmentation 
650 0 |a Marketing research 
700 0 |a Stanton, John L.  |e author 
999 |a 1000017506  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus 
999 |a 1000017507  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus