Making niche marketing work how to grow bigger by acting smaller

Making niche marketing work how to grow bigger by acting smaller

Bibliographic Details
Main Authors: Linneman, Robert E. 1928- (Author), Stanton, John L. (Author)
Format: Book
Published: New York McGraw-Hill c1991
Subjects:
Market segmentation
Marketing research
Description
Physical Description:xii, 260 p. ill. ; 24 cm.
ISBN:0070379548

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