Making niche marketing work : how to grow bigger by acting smaller
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1991
|
| Subjects: |
| Physical Description: | xii, 260 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references (p. 249-255) and index |
| ISBN: | 0070379548 |