APA (7th ed.) Citation

Linneman, R. E. ., & Stanton, J. L. (1991). Making niche marketing work: How to grow bigger by acting smaller. McGraw-Hill.

Chicago Style (17th ed.) Citation

Linneman, Robert E. , and John L. Stanton. Making Niche Marketing Work: How to Grow Bigger by Acting Smaller. New York: McGraw-Hill, 1991.

MLA (9th ed.) Citation

Linneman, Robert E. , and John L. Stanton. Making Niche Marketing Work: How to Grow Bigger by Acting Smaller. McGraw-Hill, 1991.