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20210106.0 |
| 008 |
021119s1992 |
| 020 |
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|a 0077071573
|
| 090 |
0 |
0 |
|a HF5415.126
|b .D38 1992
|
| 100 |
0 |
|
|a Davies, John M. ,
|d 1944- ,
|e author
|
| 245 |
1 |
4 |
|a The essential guide to database marketing
|c John M. Davies
|
| 260 |
2 |
|
|a London
|a New York :
|b McGraw-Hill ,
|c c1992
|
| 300 |
|
|
|a x, 239 p. :
|b ill. ;
|c 26 cm.
|
| 440 |
0 |
4 |
|a The John Fraser-Robinson direct marketing series
|
| 504 |
|
|
|a Includes bibliographical references (p. 227-228) and index
|
| 650 |
|
0 |
|a Database management
|
| 650 |
|
0 |
|a Database marketing
|
| 999 |
|
|
|a 1000017503
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|