The essential guide to database marketing
| Main Author: | |
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| Format: | Book |
| Published: |
London New York :
McGraw-Hill ,
c1992
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| Series: | The John Fraser-Robinson direct marketing series
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| Subjects: |
| Physical Description: | x, 239 p. : ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references (p. 227-228) and index |
| ISBN: | 0077071573 |