Industrial marketing management : a strategic view of business markets

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Industrial marketing management : a strategic view of business markets

Bibliographic Details
Main Authors:	Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format:	Book
Published:	Chicago : Dryden Press , c1985.
Edition:	2nd ed.
Series:	The Dryden Press series in marketing
Subjects:	Industrial marketing > Management

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