Industrial marketing management : a strategic view of business markets

Bibliographic Details
Main Authors: Hutt, Michael D. (Author), Speh, Thomas W. (Author)
Format: Book
Published: Chicago : Dryden Press , c1985.
Edition:2nd ed.
Series:The Dryden Press series in marketing
Subjects:

MARC

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050 0 0 |a HF5415.13   |b .H87 1985 
090 0 0 |a HF5415.13   |b .H87 1985 
100 0 |a Hutt, Michael D. ,   |e author 
245 0 0 |a Industrial marketing management :   |b a strategic view of business markets   |c Michael D. Hutt, Thomas W. Speh. 
250 |a 2nd ed. 
260 2 |a Chicago :   |b Dryden Press ,   |c c1985. 
300 |a xxiv, 632 p. :   |b ill. ; ;   |c 24 cm. 
440 0 4 |a The Dryden Press series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a Industrial marketing   |x Management 
700 0 |a Speh, Thomas W. ,   |e author 
999 |a 1000017778   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus