Marketing management : concepts, practice, and cases

Bibliographic Details
Main Authors: Haas, Robert W. (Author), Wotruba, Thomas R. (Author)
Format: Book
Published: Plano, Tex. : Business Publications , 1983.
Subjects:

MARC

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050 0 0 |a HF5415.13   |b .H32 
090 0 0 |a HF5415.13   |b .H32 
100 0 |a Haas, Robert W. ,   |e author 
245 0 0 |a Marketing management :   |b concepts, practice, and cases   |c Robert W. Haas and Thomas R. Wotruba. 
260 2 |a Plano, Tex. :   |b Business Publications ,   |c 1983. 
300 |a xiv, 513 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes bibliographies and index 
650 0 |a Marketing   |x Management 
700 0 |a Wotruba, Thomas R. ,   |e author 
999 |a 1000017776   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus