Marketing management concepts, practice, and cases

Bibliographic Details
Main Authors: Haas, Robert W. (Author), Wotruba, Thomas R. (Author)
Format: Book
Published: Plano, Tex. Business Publications 1983.
Subjects:

MARC

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245 0 0 |a Marketing management   |b concepts, practice, and cases   |c Robert W. Haas and Thomas R. Wotruba. 
260 2 |a Plano, Tex.   |b Business Publications  |c 1983. 
300 |a xiv, 513 p.   |b ill. ;  |c 25 cm. 
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