Marketing management concepts, practice, and cases

Marketing management concepts, practice, and cases

Bibliographic Details
Main Authors: Haas, Robert W. (Author), Wotruba, Thomas R. (Author)
Format: Book
Published: Plano, Tex. Business Publications 1983.
Subjects:
Marketing > Management
Description
Physical Description:xiv, 513 p. ill. ; 25 cm.
ISBN:0256029563

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