APA (7th ed.) Citation

Haas, R. W., & Wotruba, T. R. (1983). Marketing management: Concepts, practice, and cases. Business Publications.

Chicago Style (17th ed.) Citation

Haas, Robert W., and Thomas R. Wotruba. Marketing Management: Concepts, Practice, and Cases. Plano, Tex.: Business Publications, 1983.

MLA (9th ed.) Citation

Haas, Robert W., and Thomas R. Wotruba. Marketing Management: Concepts, Practice, and Cases. Business Publications, 1983.