Industrial marketing management : text and cases
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston, Mass. :
Kent ,
c1986.
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xvi, 577 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0534062768 |