Marketing management : strategy and cases

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Marketing management : strategy and cases

Bibliographic Details
Main Authors:	Dalrymple, Douglas J. (Author), Parsons, Leonard J. (Author)
Format:	Book
Published:	New York : John Wiley , c1986
Edition:	4th ed.
Series:	Wiley series in management
Subjects:	Marketing > Management Marketing > Management > Case studies

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