Marketing management : strategy and cases

Bibliographic Details
Main Authors: Dalrymple, Douglas J. (Author), Parsons, Leonard J. (Author)
Format: Book
Published: New York : John Wiley , c1986
Edition:4th ed.
Series:Wiley series in management
Subjects:

MARC

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100 0 |a Dalrymple, Douglas J. ,   |e author 
245 0 0 |a Marketing management :   |b strategy and cases   |c Douglas J. Dalrymple, Leonard J. Parsons. 
250 |a 4th ed. 
260 2 |a New York :   |b John Wiley ,   |c c1986 
300 |a xiii, 925 p. :   |b ill. ; ;   |c 25 cm. 
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650 0 |a Marketing   |x Management   |v Case studies 
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999 |a 1000017529   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus