Marketing management

Bibliographic Details
Main Authors: Cravens, David W. (Author), Hills, Gerald E. (Author), Woodruff, Robert B. (Author)
Format: Book
Published: Homewood, Ill. Irwin 1987.
Series:The Irwin series in marketing
Subjects:

MARC

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245 0 0 |a Marketing management   |c David W. Cravens, Gerald E. Hills, Robert B. Woodruff. 
260 2 |a Homewood, Ill.   |b Irwin  |c 1987. 
300 |a xx, 714 p.   |b ill. ;  |c 25 cm. 
440 0 4 |a The Irwin series in marketing 
650 0 |a Marketing  |x Management 
700 0 |a Hills, Gerald E.  |e author 
700 0 |a Woodruff, Robert B.  |e author 
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