Marketing management
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
Homewood, Ill. :
Irwin ,
1987.
|
| Series: | The Irwin series in marketing
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| Subjects: |
| Physical Description: | xx, 714 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0256055475 |