Cases and classics in marketing management

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Cases and classics in marketing management

Bibliographic Details
Main Authors:	Gaedeke, Ralph M. (Author), Tootelian, Dennis H. (Author)
Corporate Author:	Marketing management
Format:	Book
Published:	San Diego : Harcourt Brace Jovanovich , c1986.
Subjects:	Marketing > United States > Management Marketing > United States > Management > Case studies

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