Cases and classics in marketing management

Bibliographic Details
Main Authors: Gaedeke, Ralph M. (Author), Tootelian, Dennis H. (Author)
Corporate Author: Marketing management
Format: Book
Published: San Diego : Harcourt Brace Jovanovich , c1986.
Subjects:

MARC

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043 0 0 |a n-us--- 
090 0 0 |a HF5415.13   |b .C28 1986 
245 0 0 |a Cases and classics in marketing management   |c Dennis H. Tootelian, Ralph M. Gaedeke. 
260 2 |a San Diego :   |b Harcourt Brace Jovanovich ,   |c c1986. 
300 |a ix, 513 p. :   |b ill. ; ;   |c 25 cm. 
500 |a Rev. ed. of: Marketing management. c1980 
504 |a Includes bibliographies and index 
650 0 |a Marketing   |z United States   |x Management 
650 0 |a Marketing   |z United States   |x Management   |v Case studies 
700 0 |a Gaedeke, Ralph M. ,   |e author 
700 0 |a Tootelian, Dennis H. ,   |e author 
710 0 2 |a Marketing management 
999 |a 1000017525   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus