Cases and classics in marketing management

Bibliographic Details
Main Authors: Gaedeke, Ralph M. (Author), Tootelian, Dennis H. (Author)
Corporate Author: Marketing management
Format: Book
Published: San Diego Harcourt Brace Jovanovich c1986.
Subjects:

MARC

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090 0 0 |a HF5415.13  |b .C28 1986 
245 0 0 |a Cases and classics in marketing management   |c Dennis H. Tootelian, Ralph M. Gaedeke. 
260 2 |a San Diego   |b Harcourt Brace Jovanovich  |c c1986. 
300 |a ix, 513 p.   |b ill. ;  |c 25 cm. 
650 0 |a Marketing  |z United States  |x Management 
650 0 |a Marketing  |z United States  |x Management  |v Case studies 
700 0 |a Gaedeke, Ralph M.  |e author 
700 0 |a Tootelian, Dennis H.  |e author 
710 0 2 |a Marketing management 
999 |a 1000017525  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus