APA (7th ed.) Citation

Gaedeke, R. M., & Tootelian, D. H. (1986). Cases and classics in marketing management. Harcourt Brace Jovanovich.

Chicago Style (17th ed.) Citation

Gaedeke, Ralph M., and Dennis H. Tootelian. Cases and Classics in Marketing Management. San Diego: Harcourt Brace Jovanovich, 1986.

MLA (9th ed.) Citation

Gaedeke, Ralph M., and Dennis H. Tootelian. Cases and Classics in Marketing Management. Harcourt Brace Jovanovich, 1986.