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| 100 |
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|a Buell, Victor P. ,
|e author
|
| 245 |
0 |
0 |
|a Marketing management :
|b a strategic planning approach
|c Victor P. Buell.
|
| 260 |
2 |
|
|a New York :
|b McGraw-Hill ,
|c c1984.
|
| 300 |
|
|
|a xxi, 682 p. :
|b ill. ; ;
|c 25 cm.
|
| 440 |
0 |
0 |
|a McGraw-Hill series in marketing
|
| 500 |
|
|
|a Includes indexes
|
| 504 |
|
|
|a Bibliography: p. 666-672
|
| 650 |
|
0 |
|a Marketing
|x Management
|
| 999 |
|
|
|a 1000017523
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|
| 999 |
|
|
|a 1000017524
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|