Marketing management : a strategic planning approach
| Main Author: | |
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| Format: | Book |
| Published: |
New York :
McGraw-Hill ,
c1984.
|
| Series: | McGraw-Hill series in marketing
|
| Subjects: |
| Item Description: | Includes indexes |
|---|---|
| Physical Description: | xxi, 682 p. : ill. ; ; 25 cm. |
| Bibliography: | Bibliography: p. 666-672 |
| ISBN: | 0070088659 |