Marketing management : strategy and action

Bibliographic Details
Main Author: Assael, Henry (Author)
Format: Book
Published: Boston, Mass. : Kent , c1985.
Subjects:

MARC

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300 |a xix, 750, 14, 23 p. :   |b ill. ; ;   |c 25 cm. 
504 |a Includes index 
650 0 |a Marketing   |x Management 
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