Marketing channels

Bibliographic Details
Main Authors: Stern, Louis W. , 1935- (Author), Ansary, Adel I. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice-Hall , c1988
Edition:3rd ed
Series:The Prentice Hall series in marketing
Subjects:
Description
Physical Description:xiv, 609 p. : ill. ; 25 cm.
Bibliography:Includes index
ISBN:0135571588