Promotion management and marketing communications

Bibliographic Details
Main Authors:	Shimp, Terence A. (Author), DeLozier, M. Wayne (Author)
Format:	Book
Published:	Chicago : Dryden Press , c1986.
Series:	The Dryden Press series in marketing
Subjects:	Advertising Communication in marketing Direct marketing Sales promotion

Promotion management and marketing communications by Shimp, Terence A.

Published 1993