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|a 0030694140
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| 050 |
0 |
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|a HF5415.123
|b .S54
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| 090 |
0 |
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|a HF5415.123
|b .S54
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| 100 |
0 |
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|a Shimp, Terence A. ,
|e author
|
| 245 |
0 |
0 |
|a Promotion management and marketing communications
|c Terence A. Shimp, M. Wayne DeLozier.
|
| 260 |
2 |
|
|a Chicago :
|b Dryden Press ,
|c c1986.
|
| 300 |
|
|
|a xix, 652 p. :
|b ill. ; ;
|c 25 cm.
|
| 440 |
0 |
4 |
|a The Dryden Press series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Advertising
|
| 650 |
|
0 |
|a Communication in marketing
|
| 650 |
|
0 |
|a Direct marketing
|
| 650 |
|
0 |
|a Sales promotion
|
| 700 |
0 |
|
|a DeLozier, M. Wayne ,
|e author
|
| 999 |
|
|
|a 1000017496
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|