Marketing communication and promotion text and cases

Bibliographic Details
Main Author:	Nickels, William G. (Author)
Format:	Book
Published:	New York John Wiley c1984
Edition:	3rd ed.
Subjects:	Communication in marketing Marketing

MARC


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090	0	0	\|a HF5415.123 \|b .N52 1984
100	0		\|a Nickels, William G. \|e author
245	0	0	\|a Marketing communication and promotion \|b text and cases \|c William G. Nickels.
250			\|a 3rd ed.
260	2		\|a New York \|b John Wiley \|c c1984
300			\|a 494 p. \|b ill. ; \|c 27 cm.
650		0	\|a Communication in marketing
650		0	\|a Marketing
999			\|a 1000062338 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus