Marketing communication and promotion : text and cases
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York :
John Wiley ,
c1984
|
| Edition: | 3rd ed. |
| Subjects: |
MARC
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|---|---|---|---|
| 001 | 0000011377 | ||
| 005 | 20021119093000.0 | ||
| 020 | |a 0471841331 | ||
| 090 | 0 | 0 | |a HF5415.123 |b .N52 1984 |
| 100 | 0 | |a Nickels, William G. , |e author | |
| 245 | 0 | 0 | |a Marketing communication and promotion : |b text and cases |c William G. Nickels. |
| 250 | |a 3rd ed. | ||
| 260 | 2 | |a New York : |b John Wiley , |c c1984 | |
| 300 | |a 494 p. : |b ill. ; ; |c 27 cm. | ||
| 504 | |a Includes index | ||
| 650 | 0 | |a Communication in marketing | |
| 650 | 0 | |a Marketing | |
| 999 | |a 1000062338 |b Book |c OPEN SHELF (30 DAYS) |e Gong Badak Campus | ||