Marketing communication and promotion : text and cases
| Main Author: | |
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| Format: | Book |
| Published: |
New York :
John Wiley ,
c1984
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | 494 p. : ill. ; ; 27 cm. |
|---|---|
| Bibliography: | Includes index |
| ISBN: | 0471841331 |