APA (7th ed.) Citation

Nickels, W. G. (1984). Marketing communication and promotion: Text and cases (3rd ed.). John Wiley.

Chicago Style (17th ed.) Citation

Nickels, William G. Marketing Communication and Promotion: Text and Cases. 3rd ed. New York: John Wiley, 1984.

MLA (9th ed.) Citation

Nickels, William G. Marketing Communication and Promotion: Text and Cases. 3rd ed. John Wiley, 1984.