Marketing

Bibliographic Details
Main Authors: Cravens, David W. (Author), Woodruff, Robert B. (Author)
Format: Book
Published: Reading, Mass. Addison-Wesley c1986
Subjects:

MARC

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100 0 |a Cravens, David W.  |e author 
245 0 0 |a Marketing   |c David W. Cravens, Robert B. Woodruff 
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300 |a xxiii, 818 p.   |b ill. ;  |c 29 cm. 
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700 0 |a Woodruff, Robert B.  |e author 
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