Marketing

Bibliographic Details
Main Authors: Cravens, David W. (Author), Woodruff, Robert B. (Author)
Format: Book
Published: Reading, Mass. : Addison-Wesley , c1986
Subjects:

MARC

LEADER 00000cam a2200000 7i4500
001 0000011376
005 20021119093000.0
008 021119s1986
020 |a 0201108402 
090 0 0 |a HF5415   |b .C6943 1986 
100 0 |a Cravens, David W. ,   |e author 
245 0 0 |a Marketing   |c David W. Cravens, Robert B. Woodruff 
260 2 |a Reading, Mass. :   |b Addison-Wesley ,   |c c1986 
300 |a xxiii, 818 p. :   |b ill. ; ;   |c 29 cm. 
504 |a Includes index 
650 0 |a Marketing 
700 0 |a Woodruff, Robert B. ,   |e author 
999 |a 1000010899   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000010901   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus