Marketing communications

Bibliographic Details
Main Author: Coulson-Thomas, Colin (Author)
Corporate Author: Institute of Marketing
Format: Book
Published: London : Heinemann , 1983.
Subjects:

MARC

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050 0 0 |a HF5415.123   |b .C68 1983 
090 0 0 |a HF5415.123   |b .C68 1983 
100 0 |a Coulson-Thomas, Colin ,   |e author 
245 0 0 |a Marketing communications   |c Colin J. Coulson-Thomas. 
260 2 |a London :   |b Heinemann ,   |c 1983. 
300 |a xii, 339 p. :   |b ill. ; ;   |c 24 cm. 
500 |a Includes index 
500 |a Published on behalf of the Institute of Marketing 
504 |a Bibliography: p. 335 
650 0 |a Communication in marketing 
710 0 2 |a Institute of Marketing 
999 |a 1000017494   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
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