Marketing communications

QR Code

Marketing communications

Bibliographic Details
Main Authors:	Anderson, Patricia M. , 1931- (Author), Rubin, Leonard G. (Author)
Format:	Book
Published:	Englewood Cliffs, NJ : Prentice-Hall , c1986
Subjects:	Communication in marketing

Similar Items

Marketing communications
by: Egan, John , 1952-
Published: (2007)

Marketing communication and promotion : text and cases
by: Nickels, William G.
Published: (1984)

Marketing communications
by: Coulson-Thomas, Colin
Published: (1983)

Marketing communication : principles and practice
by: Varey, Richard J. , 1955-
Published: (2002)

Marketing communications : a European perspective
by: Pelsmacker, Patrick de, et al.
Published: (2004)

Essentials of marketing communications
by: Fill, Chris
Published: (2011)

Marketing communication : new approaches, technologies, and styles
by: Kimmel, Allan J.
Published: (2009)

Strategic marketing communications : a ways to build and integrate communications
by: Smith, Paul, et al.
Published: (1999)

Creating effective marketing communications
by: Yadin, Daniel L.
Published: (1994)

Creative marketing communications : a guide to planning, skills and techniques
by: Yadin, Daniel L.
Published: (1998)

Marketing communications : framework, theories and applications
by: Fill, Chris
Published: (1995)

Principles of integrated marketing communications : an evidence-based approach
Published: (2021)

Promotion management and marketing communications
by: Shimp, Terence A., et al.
Published: (1986)

Intergrated advertising, promotion and marketing communications
by: Clow, Kenneth E., et al.
Published: (2010)

Introduction to marketing communication : an integrated approach
by: Burnett, John , 1944-, et al.
Published: (1998)

Promotion management and marketing communications
by: Shimp, Terence A.
Published: (1993)

Promotion management & marketing communications
by: Shimp, Terence A.
Published: (1993)

The fundamentals of marketing
by: Russel, Edward
Published: (2010)

Advertising, promotion, and supplemental aspects of integated marketing communications
by: Shimp, Terence A.
Published: (1997)

Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing
by: Kelly, Lois , 1955-
Published: (2007)

Promotional strategy : managing the marketing communications process
by: Engel, James F., et al.
Published: (1991)

Marketing management : strategy and cases
by: Dalrymple, Douglas J., et al.
Published: (1986)

Marketing management : text and cases
by: Dalrymple, Douglas J., et al.
Published: (2000)

Marketing
by: Zikmund, William G., et al.
Published: (1986)

Marketing
by: Zikmund, William G., et al.
Published: (1984)

Marketing : an introduction
by: Kotler, Philip, et al.
Published: (1987)

Basic marketing management
by: Dalrymple, Douglas J., et al.
Published: (2000)

Marketing
by: Murphy, Patrick E. , 1948-, et al.
Published: (1985)

Effective marketing : a skills and activity-based approach
by: Anderson, Alan H. , 1950-, et al.
Published: (1994)

Marketing : an introduction
by: Kotler, Philip, et al.
Published: (1997)

Marketing : an introduction
by: Armstrong, Gary [ (Gary M.)], et al.
Published: (2005)

Marketing : an introduction
by: Armstrong, Gary [ (Gary M.)], et al.
Published: (2007)

Marketing : an introduction
by: Armstrong, Gary [ (Gary M.)], et al.
Published: (2011)

Marketing practices and principles
by: Mason, Ralph E., et al.
Published: (1986)

Marketing
by: Mandell, Maurice I.
Published: (1985)

Marketing
by: Lamb, Charles W., et al.
Published: (2010)

Marketing : concepts and strategies
by: Pride, William M., et al.
Published: (1989)

Marketing : concepts and strategies
by: Pride, William M., et al.
Published: (2006)

Marketing : an introduction
by: Masterson, Rosalind, et al.
Published: (2004)

Principles of marketing
by: Warmke, Roman F., et al.
Published: (1985)