rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications
  name:
    name part: Anderson, Patricia M.
    name part: 1931-
    role:
      role term: creator
    role:
      role term: author
  name:
    name part: Rubin, Leonard G.
    role:
      role term: author
  type of resource: text
  origin info:
    place:
      place term: Englewood Cliffs, NJ
    publisher: Prentice-Hall
    date issued: c1986
    date issued: 1986
    issuance: monographic
  physical description:
    form: print
    extent: xiii, 450 p. : ill. ; ; 24 cm.
  note: Patricia M. Anderson, Leonard G. Rubin
  note: Includes bibliographies and index
  subject:
    topic: Communication in marketing
  identifier: 0135570913
  record info:
    record creation date: 021119
    record change date: 20080510093000.0
    record identifier: 0000011374