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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011374 |
| 005 |
20080510093000.0 |
| 008 |
021119s1986 |
| 020 |
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|a 0135570913
|
| 090 |
0 |
0 |
|a HF5415.123
|b .A53 1986
|
| 100 |
0 |
|
|a Anderson, Patricia M. ,
|d 1931- ,
|e author
|
| 245 |
0 |
0 |
|a Marketing communications
|c Patricia M. Anderson, Leonard G. Rubin
|
| 260 |
2 |
|
|a Englewood Cliffs, NJ :
|b Prentice-Hall ,
|c c1986
|
| 300 |
|
|
|a xiii, 450 p. :
|b ill. ; ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographies and index
|
| 650 |
|
0 |
|a Communication in marketing
|
| 700 |
0 |
|
|a Rubin, Leonard G. ,
|e author
|
| 999 |
|
|
|a 1000062701
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|