Marketing communications

Bibliographic Details
Main Authors:	Anderson, Patricia M. 1931- (Author), Rubin, Leonard G. (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1986
Subjects:	Communication in marketing

MARC


LEADER	00000cam a2200000 7i4500
001	0000011374
008	021119s1986
020			\|a 0135570913
090	0	0	\|a HF5415.123 \|b .A53 1986
100	0		\|a Anderson, Patricia M. \|d 1931- \|e author
245	0	0	\|a Marketing communications \|c Patricia M. Anderson, Leonard G. Rubin
260	2		\|a Englewood Cliffs, NJ \|b Prentice-Hall \|c c1986
300			\|a xiii, 450 p. \|b ill. ; \|c 24 cm.
650		0	\|a Communication in marketing
700	0		\|a Rubin, Leonard G. \|e author
999			\|a 1000062701 \|b Book \|c OPEN SHELF (30 DAYS) \|e Gong Badak Campus