Marketing communications

Bibliographic Details
Main Authors:	Anderson, Patricia M. 1931- (Author), Rubin, Leonard G. (Author)
Format:	Book
Published:	Englewood Cliffs, NJ Prentice-Hall c1986
Subjects:	Communication in marketing

Description
Physical Description:	xiii, 450 p. ill. ; 24 cm.
ISBN:	0135570913

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