Marketing communications
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Englewood Cliffs, NJ :
Prentice-Hall ,
c1986
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| Subjects: |
| Physical Description: | xiii, 450 p. : ill. ; ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index |
| ISBN: | 0135570913 |