APA (7th ed.) Citation

Anderson, P. M. ., & Rubin, L. G. (1986). Marketing communications. Prentice-Hall.

Chicago Style (17th ed.) Citation

Anderson, Patricia M. , and Leonard G. Rubin. Marketing Communications. Englewood Cliffs, NJ: Prentice-Hall, 1986.

MLA (9th ed.) Citation

Anderson, Patricia M. , and Leonard G. Rubin. Marketing Communications. Prentice-Hall, 1986.