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| LEADER |
00000cam a2200000 7i4500 |
| 001 |
0000011370 |
| 020 |
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|a 0434912352
|c pbk.
|
| 090 |
0 |
0 |
|a HF5415.12.G7
|b C374
|
| 245 |
0 |
0 |
|a Case studies in marketing, advertising, and public relations
|c edited by Colin McIver.
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| 260 |
2 |
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|a London
|b Heinemann
|c 1984
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| 300 |
|
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|a viii, 224 p.
|b ill.
|c 24 cm
|
| 650 |
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|a Advertising
|z Great Britain
|v Case studies
|
| 650 |
|
0 |
|a Marketing
|z Great Britain
|v Case studies
|
| 650 |
|
0 |
|a Public relations
|z Great Britain
|x Case studies
|
| 700 |
1 |
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|a McIver, Colin
|d 1914-1987
|e author
|
| 710 |
2 |
1 |
|a CAM Foundation
|
| 710 |
2 |
1 |
|a Institute of Marketing (Great Britain)
|
| 999 |
|
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|a 1000017481
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|