Case studies in marketing, advertising, and public relations

Case studies in marketing, advertising, and public relations

Bibliographic Details
Main Author: McIver, Colin 1914-1987 (Author)
Corporate Authors: CAM Foundation, Institute of Marketing (Great Britain)
Format: Book
Published: London Heinemann 1984
Subjects:
Advertising > Great Britain > Case studies
Marketing > Great Britain > Case studies
Public relations > Great Britain > Case studies
Description
Physical Description:viii, 224 p. ill. 24 cm
ISBN:0434912352

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