Case studies in marketing, advertising, and public relations

Case studies in marketing, advertising, and public relations

Bibliographic Details
Main Author: McIver, Colin , 1914-1987 (Author)
Corporate Authors: CAM Foundation, Institute of Marketing (Great Britain)
Format: Book
Published: London : Heinemann , 1984
Subjects:
Advertising > Great Britain > Case studies
Marketing > Great Britain > Case studies
Public relations > Great Britain > Case studies
Description
Item Description:"Published on behalf of the CAM Foundation and the Institute of Marketing"
Physical Description:viii, 224 p. : ill. ; 24 cm.
ISBN:0434912352 ,

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