APA (7th ed.) Citation

McIver, C.. (1984). Case studies in marketing, advertising, and public relations. Heinemann.

Chicago Style (17th ed.) Citation

McIver, Colin. Case Studies in Marketing, Advertising, and Public Relations. London: Heinemann, 1984.

MLA (9th ed.) Citation

McIver, Colin. Case Studies in Marketing, Advertising, and Public Relations. Heinemann, 1984.

Warning: These citations may not always be 100% accurate.