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| 001 |
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20210121093000.0 |
| 008 |
021119n |
| 020 |
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|a 0395429102 ,
|c pbk.
|
| 090 |
0 |
0 |
|a HF5415
|b .M29746 1987
|
| 245 |
0 |
0 |
|a Marketing cases
|c [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a Boston :
|b Houghton Mifflin ,
|c c1987.
|
| 300 |
|
|
|a ix, 551 p. :
|b ill. ; ;
|c 24 cm.
|
| 650 |
|
0 |
|a Marketing
|v Case studies
|
| 700 |
0 |
|
|a Ferrell, O. C. ,
|e author
|
| 700 |
0 |
|
|a Lamb, Charles W. ,
|e author
|
| 700 |
0 |
|
|a Pride, William M. ,
|e author
|
| 999 |
|
|
|a 1000017472
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|