Marketing cases

Bibliographic Details
Main Authors: Ferrell, O. C. (Author), Lamb, Charles W. (Author), Pride, William M. (Author)
Format: Book
Published: Boston Houghton Mifflin c1987.
Edition:3rd ed.
Subjects:

MARC

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020 |a 0395429102   |c pbk. 
090 0 0 |a HF5415  |b .M29746 1987 
245 0 0 |a Marketing cases   |c [edited by] Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride. 
250 |a 3rd ed. 
260 2 |a Boston   |b Houghton Mifflin  |c c1987. 
300 |a ix, 551 p.   |b ill. ;  |c 24 cm. 
650 0 |a Marketing  |v Case studies 
700 0 |a Ferrell, O. C.  |e author 
700 0 |a Lamb, Charles W.  |e author 
700 0 |a Pride, William M.  |e author 
999 |a 1000017472  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus