Marketing cases

Marketing cases

Bibliographic Details
Main Authors: Ferrell, O. C. (Author), Lamb, Charles W. (Author), Pride, William M. (Author)
Format: Book
Published: Boston : Houghton Mifflin , c1987.
Edition:3rd ed.
Subjects:
Marketing > Case studies
Description
Physical Description:ix, 551 p. : ill. ; ; 24 cm.
ISBN:0395429102 ,

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