APA (7th ed.) Citation

Ferrell, O. C., Lamb, C. W., & Pride, W. M. (1987). Marketing cases (3rd ed.). Houghton Mifflin.

Chicago Style (17th ed.) Citation

Ferrell, O. C., Charles W. Lamb, and William M. Pride. Marketing Cases. 3rd ed. Boston: Houghton Mifflin, 1987.

MLA (9th ed.) Citation

Ferrell, O. C., et al. Marketing Cases. 3rd ed. Houghton Mifflin, 1987.