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0000011362 |
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20160807093000.0 |
| 008 |
021119n |
| 020 |
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|a 0256030553
|
| 090 |
0 |
0 |
|a HF5415.13
|b .B4 1985
|
| 100 |
0 |
|
|a Bernhardt, Kenneth L. ,
|d 1944- ,
|e author
|
| 245 |
0 |
0 |
|a Cases in marketing management
|c Kenneth L. Bernhardt, Thomas C. Kinnear
|
| 250 |
|
|
|a 3rd ed.
|
| 260 |
2 |
|
|a Plano, Tex. :
|b Business Publications ,
|c 1985
|
| 300 |
|
|
|a xiii, 705 p. :
|b ill. ; ;
|c 25 cm.
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Marketing
|x Decision-making
|v Case studies
|
| 650 |
|
0 |
|a Marketing
|x Management
|v Case studies
|
| 700 |
0 |
|
|a Kinnear, Thomas C. ,
|d 1943- ,
|e author
|
| 999 |
|
|
|a 1000017465
|b Book
|c OPEN SHELF (30 DAYS)
|e Gong Badak Campus
|