Cases in marketing management

Bibliographic Details
Main Authors: Bernhardt, Kenneth L. 1944- (Author), Kinnear, Thomas C. 1943- (Author)
Format: Book
Published: Plano, Tex. Business Publications 1985
Edition:3rd ed.
Subjects:

MARC

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001 0000011362
008 021119n
020 |a 0256030553 
090 0 0 |a HF5415.13  |b .B4 1985 
100 0 |a Bernhardt, Kenneth L.  |d 1944-  |e author 
245 0 0 |a Cases in marketing management   |c Kenneth L. Bernhardt, Thomas C. Kinnear 
250 |a 3rd ed. 
260 2 |a Plano, Tex.   |b Business Publications  |c 1985 
300 |a xiii, 705 p.   |b ill. ;  |c 25 cm. 
650 0 |a Marketing  |x Decision-making  |v Case studies 
650 0 |a Marketing  |x Management  |v Case studies 
700 0 |a Kinnear, Thomas C.  |d 1943-  |e author 
999 |a 1000017465  |b Book  |c OPEN SHELF (30 DAYS)  |e Gong Badak Campus