Cases in marketing management

Cases in marketing management

Bibliographic Details
Main Authors: Bernhardt, Kenneth L. 1944- (Author), Kinnear, Thomas C. 1943- (Author)
Format: Book
Published: Plano, Tex. Business Publications 1985
Edition:3rd ed.
Subjects:
Marketing > Decision-making > Case studies
Marketing > Management > Case studies
Description
Physical Description:xiii, 705 p. ill. ; 25 cm.
ISBN:0256030553

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