Cases in marketing management
| Main Authors: | , |
|---|---|
| Format: | Book |
| Published: |
Plano, Tex. :
Business Publications ,
1985
|
| Edition: | 3rd ed. |
| Subjects: |
| Physical Description: | xiii, 705 p. : ill. ; ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0256030553 |