APA (7th ed.) Citation

Bernhardt, K. L. ., & Kinnear, T. C.. (1985). Cases in marketing management (3rd ed.). Business Publications.

Chicago Style (17th ed.) Citation

Bernhardt, Kenneth L. , and Thomas C. Kinnear. Cases in Marketing Management. 3rd ed. Plano, Tex.: Business Publications, 1985.

MLA (9th ed.) Citation

Bernhardt, Kenneth L. , and Thomas C. Kinnear. Cases in Marketing Management. 3rd ed. Business Publications, 1985.