The McGraw-Hill 36-hour marketing course

Bibliographic Details
Main Author: Seglin, Jeffrey L. , 1956- (Author)
Format: Book
Published: New York : McGraw-Hill , c1990
Subjects:

MARC

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020 |a 0070560633 ,   |c (pbk.) 
050 0 0 |a HF5415.1   |b .S443 1990 
090 0 0 |a HF5415.1   |b .S443 1989 
100 0 |a Seglin, Jeffrey L. ,   |d 1956- ,   |e author 
245 1 4 |a The McGraw-Hill 36-hour marketing course   |c Jeffrey L. Seglin 
260 2 |a New York :   |b McGraw-Hill ,   |c c1990 
300 |a xii, 211, 15 p. :   |b ill. ;   |c 24 cm. 
504 |a Includes index 
650 0 |a Marketing   |x Problems, exercises, etc. 
650 0 |a Marketing   |z United States 
650 0 |a Marketing   |z United States   |v Case studies 
745 0 0 |a 36-hour marketing course 
745 0 0 |a McGraw-Hill thirty-six hour marketing course 
999 |a 1000017476   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus