Services marketing

Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice Hall , c1991
Edition:2nd ed
Series:The Prentice Hall series in marketing
Subjects:
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Essentials of services marketing by Lovelock, Christopher H., Chew, Patricia, Wirtz, Jochen

Published 2009