Services marketing

Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Format: Book
Published: Englewood Cliffs, NJ : Prentice Hall , c1991
Edition:2nd ed
Series:The Prentice Hall series in marketing
Subjects:

MARC

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090 0 0 |a HF5415.122   |b .L68 1991 
100 0 |a Lovelock, Christopher H. ,   |e author 
245 1 0 |a Services marketing   |c Christopher H. Lovelock 
250 |a 2nd ed 
260 2 |a Englewood Cliffs, NJ :   |b Prentice Hall ,   |c c1991 
300 |a xvi, 526 p. :   |b ill. ;   |c 24 cm. 
440 0 4 |a The Prentice Hall series in marketing 
504 |a Includes bibliographical references (p. 517-518) and index 
650 0 |a Professions   |x Marketing 
650 0 |a Service industries   |x Marketing 
999 |a 1000017490   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus 
999 |a 1000017491   |b Book   |c OPEN SHELF (30 DAYS)   |e Gong Badak Campus