Services marketing
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| Format: | Book |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
c1991
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| Edition: | 2nd ed |
| Series: | The Prentice Hall series in marketing
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| Subjects: |
| Physical Description: | xvi, 526 p. ill. 24 cm |
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| ISBN: | 0138070660 |