Promotion management and marketing communications

Bibliographic Details
Main Author:	Shimp, Terence A. (Author)
Format:	Book
Published:	Fort Worth Dryden Press c1993.
Edition:	3rd ed.
Subjects:	Advertising Communication in marketing Direct marketing Sales promotion

Promotion management and marketing communications by Shimp, Terence A., DeLozier, M. Wayne

Published 1986